| 大别山区旅游合作绩效的实证分析 |
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| 引用本文： | 吴国琴.大别山区旅游合作绩效的实证分析[J].信阳师范学院学报(自然科学版),2015(1):59-62. |
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| 作者姓名： | 吴国琴 |
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| 作者单位： | 信阳师范学院工商管理学院,河南信阳,464000 |
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| 基金项目： | 河南省哲学社会科学规划项目国内省际旅游合作开发研究(2013BJJ069)；河南省旅游管理特色专业建设项目 |
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| 摘 要： | 以大别山区旅游合作为实证研究对象,建立了大别山区旅游合作评价的指标体系,用层次分析法确定相关指标的权重,再用模糊综合评价法对大别山区域旅游合作绩效进行模糊综合评价,得出大别山区旅游合作绩效评价结果为"中",在此基础上提出了编制大别山区旅游总体规划、提高旅游企业的参与度、加快旅游一体化进程等提高合作绩效的建议.
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| 关 键 词： | 大别山区 旅游合作绩效 层次分析法 模糊综合分析法 |
Empirical Analysis of Tourism Cooperation Performance in Dabie Mountain Area |
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| Wu Guoqin.Empirical Analysis of Tourism Cooperation Performance in Dabie Mountain Area[J].Journal of Xinyang Teachers College(Natural Science Edition),2015(1):59-62. |
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| Authors: | Wu Guoqin |
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| Institution: | Wu Guoqin;College of Business Administration,Xinyang Normal University; |
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| Abstract: | Based on the tourism cooperation of Dabie Mountain Area,the index system for the tourism operation evaluation was established,and the related indicators by using the principle of analytic hierarchy process were determined,then the fuzzy comprehensive evaluation via a method of vague comprehensive evaluation was carried on. The evaluation result for the tourism cooperation performance of Dabie Mountain area is"medium",based on which the suggestions such as drawing up overall tourism plans,heightening tour enterprises engagement and accelerating tour integration process,were put forward to improve the cooperation performance. |
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| Keywords: | Dabie Mountain Area tourism cooperation AHP fuzzy comprehensive analysis method |
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