| 基于认知心理差异的用户体验量化方法研究 |
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| 引用本文： | 彭华明,杜春园,田嘉慧.基于认知心理差异的用户体验量化方法研究[J].信阳师范学院学报(自然科学版),2015(2):288-292. |
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| 作者姓名： | 彭华明 杜春园 田嘉慧 |
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| 作者单位： | 华南理工大学设计学院 |
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| 基金项目： | 国家自然科学基金项目(51105145);广东省教育部产学研项目(2012B091100446);广东省创新方法与决策管理系统重点实验开题课题(2011A060901001-05C) |
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| 摘 要： | 针对食品包装用户体验的度量方法,提出了基于认知心理差异的用户体验度量模型.将食品包装的用户体验作为一个流动变化的系统过程,最终的度量结果由认知结果与差异结果构成,认知结果反映用户对食品包装的实际认知,差异结果反映用户期望与实际感知之间的差距.通过度量模型找出造成用户认知差异的主要影响因素,为食品包装后期改进提供帮助.
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| 关 键 词： | 用户体验 体验度量 食品包装 认知心理差异 |
Studies on the Quantitative Method of User Experience Based on the Cognitive Psychological Differences |
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| Peng Huaming;Du Chunyuan;Tian Jiahui.Studies on the Quantitative Method of User Experience Based on the Cognitive Psychological Differences[J].Journal of Xinyang Teachers College(Natural Science Edition),2015(2):288-292. |
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| Authors: | Peng Huaming;Du Chunyuan;Tian Jiahui |
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| Institution: | Peng Huaming;Du Chunyuan;Tian Jiahui;School of Design,South China University of Technology; |
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| Abstract: | For the measurement method of user experienceof food packaging,a measurement model of user experience was proposed based on the differences in cognitive psychology. The user experience of food packaging was considered as a flowing systematic process,the last measuring result consists of the cognitive result and the differences result,the cognitive result reflects the user's perception of the actual perception of food packaging,the differences result reflects the gap between user expectations and the actual perception. The main factors causing the user cognitive differences were identified based on the measurement model,which can provide help for later improvement of food packaging. |
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| Keywords: | user experience experience measurement food packaging cognitive psychological differences |
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