对“入世”后中国新闻传播业的考察

对“入世”后中国新闻传播业的发展状况进行考察,发现以下变革景象:一是新闻传媒核心业务的范围在外资的渗透下出现缩小趋势;二是外国资本、民营资本投资传媒的行为愈发频繁,新的传播经营机构不断问世;三是与新闻传播业相关的产业兑现“入世”承诺间接地对新闻传播业发生了影响。国内新闻传媒面临的竞争对手呈递增之势。一方面,它们必须在舆论引导和政治宣传的传统功能方面继续发挥不可替代的作用;另一方面,它们更需要甩掉包袱整合资源做大做强,在市场竞争中占据强势地位。同时,中国“入世”以后,信息的对外输出和传播仍处于巨大的逆差之中。我国传媒如何走向世界仍是一个严峻的话题。

An Investigation of China's Journalism in Post-WTO Time

The paper investigates the development of Chinese Journalism in Post-WTO time and discusses its ongoing transformation.First,the scope of media's core business has been narrowed due to the infiltration of foreign capital.Second,many new media business institutions have sprung up,as a result of foreign and private capital investment in the sector.Third,China's WTO promise has generated an impact on the journalism.China's domestic media now have to face a large number of opponents.On one hand,they must play an irreplaceable traditional role in leading public opinion and political publicity as before.On the other hand,they need to occupy favorable position by making full use of resources.At the same time,there is also a big gap between information in and out in Post-WTO time.How can our media go global? It is a challenging issue.