非对称信息下闭环供应链差别定价协调机制

以博弈论为基本研究方法,对由一个制造商与一个销售商所组成的闭环供应链差别定价协调问题进行了研究。结果表明:在制造商生产成本信息对称情况下,简单的收益共享协调机制可以实现供应链的协调。在信息非对称情况下,如果制造商的真实生产成本和其他外生参数满足一定条件时,收益共享协调机制同样可以实现供应链的协调;否则,销售商通过把利润共享合同中的利润分配比例设计为制造商宣布成本的函数,那么在该机制下仍可实现供应链的协调。

The differential price coordination of the closed-loop supply chain under asymmetric information

Based on  game theory, the differential price coordination mechanism of the  closed loop supply chain composed of one manufacturer and one retailer was studied. The results showed, that  coordination can be achieved under symmetric product cost information by setting a profit sharing coordination policy. Under asymmetric product cost information, if exogenous parameters satisfy some certain condition, only the above mentioned coordination policy can achieve the supply chain coordination. Otherwise, the retailer can set profit sharing proportion as the function of the manufacturers announced cost. This strategy can make the closed loop supply chain coordinative.