浅析Ⅵ视觉识别设计中的色彩

在当今竞争激烈的市场环境下,Ⅵ视觉识别设计中的色彩,即企业标准色彩,作为Ⅵ设计的重要组成部分,成为了当今企业品牌必不可少的竞争动力.本文从Ⅵ视觉识别设计着手,分别从色彩的概述、色彩的情感象征以及色彩设计的运用三个方面对色彩进行了分析,从而能为Ⅵ视觉识别的系统设计起到一定的借鉴作用.

According to the VI Design Colour in the Visual Identification

In the current competitive market environment, VI design colour in the visual identification, that is, the enterprise standard colour, as an important part of the VI design, become the enterprise brand indispensable competition power. This paper, from the VI vision to identify design, respectively from the color, the color of an overview of emotion and the use of color design symbol, three aspects of color are analyzed, and visual identification of the system for VI design plays a certain reference.