| 图形的魅力及在广告设计中的运用 |
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| 引用本文： | 赵静静.图形的魅力及在广告设计中的运用[J].首都师范大学学报(自然科学版),2014(1):36-38. |
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| 作者姓名： | 赵静静 |
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| 作者单位： | 重庆师范大学初等教育学院,重庆400700 |
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| 摘 要： | 作为广告设计必不可少的元素,图形拥有着跨领域跨国界跨语言的只可意会不可言传的独特魅力,为人们之间进行交流和沟通提供着便利,它是人类通用的视觉符号.本文通过对图形的概述、图形的创意表现和图形创意在广告设计中的运用这三个方面分别来阐述图形的魅力和应用,从而对广告设计的发展起到一定的指导意义.
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| 关 键 词： | 图形 创意 表现 广告设计 应用. |
Graphics Charm and the Application in Advertising Design |
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| Zhao Jingjing.Graphics Charm and the Application in Advertising Design[J].Journal of Capital Normal University(Natural Science Edition),2014(1):36-38. |
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| Authors: | Zhao Jingjing |
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| Institution: | Zhao Jingjing ( College of Primary Education, Chongqing Normal University, Chongqing 400700) |
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| Abstract: | As the essential element to advertising design, the graphics with interdisciplinary across national borders of across languages I＇ve waited for any woman unique charm, for people in communication between and communication provides a convenient, it is human general visual symbols. This article through to the graphics overview of creative expressions, graphics and graphics in advertising design originality application of these three aspects to elaborate graphics respectively charm and application, and on the development of advertisement design plays a certain guiding significance. |
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| Keywords: | graphics creative performance advertising design application |
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