对国际时尚品牌在中国的企业社会责任实践的思考

从中国市场企业社会责任的发展现状入手,分析了影响中国市场企业社会责任开展的因素,并以国际时尚品牌李维斯为实际案例,从文化、政府和政策及消费者力量等角度对其在中国市场开展企业社会责任活动进行评价,进而为国际时尚品牌的企业社会责任实践提出了建议。

Thoughts on International Fashion Brands in China's Corporate Social Responsibility Practice

This study starts from the research on the current situation of corporate social responsibility in China,analyzes the factors that affect the development of corporate social responsibility in China's market.And through a case study of a global brand Levis,activities of corporate social responsibility in China's market are evaluated from culture,government and its policy,as well as consumer power.Then practical suggestions are put forward on the social responsibility practice of international fashion brand e...