| 以小品《捐助》为例看艺术商业化的负面影响 |
| |
| 引用本文： | 翟恒兴.以小品《捐助》为例看艺术商业化的负面影响[J].长春大学学报,2010(9):58-60. |
| |
| 作者姓名： | 翟恒兴 |
| |
| 作者单位： | [1]浙江海洋学院人文学院,浙江舟山316004 [2]山东大学文学与新闻传播学院,山东济南250100 |
| |
| 摘 要： | 商品经济使艺术家置身两难境地：无视生存问题,艺术创作就成空谈;走纯商业化之路,艺术就会迷失方向。小品《捐助》面临的批评狂潮表明：与广告＂联姻＂的艺术商业化模式会妨碍主题传达、破坏形象塑造、解构幽默技巧、助长消费主义思潮。这种商业化模式不仅是＂经济决定论＂在作祟,还有＂意识形态＂决定论的影子。《捐助》与广告＂联姻＂之时,还与政治＂结盟＂。
|
| 关 键 词： | 艺术困境 《捐助》 艺术商业化 经济决定论 意识形态决定论 |
An investigation into the negative influences of art commercialization from the short sketch Contribution |
| |
| ZHAI Heng-xing.An investigation into the negative influences of art commercialization from the short sketch Contribution[J].Journal of Changchun University,2010(9):58-60. |
| |
| Authors: | ZHAI Heng-xing |
| |
| Institution: | ZHAI Heng-xing (Humanities College,Zhejiang Ocean University,Zhoushan 316004,China;School of Literature and Journalism,Shandong University,Jinan 250100,China) |
| |
| Abstract: | Commodity economy makes artists confront the dilemma such as man＇s survival instinct is ignored,the art creation is not be carried out.If artists could apply the measures of art commercialization,the art creation would have lost its direction.The criticism flow that the skit Contribution is facing indicates that the way of marriage with advertisement of the art commercialization can hinder the theme,destroy the image,deconstruct the humor and encourage the consumerism tide.Under this commercial mode,it not only is affected by economic determinism,but also controlled by ideological determinism.While the Contribution allies itself to the advertisement,it allies with the politics. |
| |
| Keywords: | art dilemma the skit Contibution art commercialization economic determinism deological determinism |
| 本文献已被 维普 等数据库收录！ |
|
