现代商业背景下设计色彩符号策划与定位

设计色彩作为现代商业信息的重要元素之一，已经充斥着人们的视觉与心理，成为现代商业背景下指导消费、刺激消费的准则。如何在现代竞争激烈的市场情境下使色彩成为一种有力的推销手段、成为指引市场的标尺是一项重要的任务，这要求针对市场进行色彩策划与定位，使它成为消费的有力武器，同时赋予人们消费色彩的价值理念是现代商业背景下色彩的首要也是必要的准则。

Planning and Positioning of Design Color Signs under Modern Commercial Background

As one of the important elements of modern business information, design color, filling into people＇ s vision and psychology, becomes the rules of guiding consumption and stimulating consumption under the background of modern business. How to make color become a powerful marketing means and a scale of guiding market in the modern competitive market condition is an important task, which requires a color planning and positioning for the market, making it become a powerful weapon for consumption, and at the same time, giving people value idea of consumption color is the first and necessary criteria under the background of modern business.