| 关于企业产品商标命名的思考 |
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| 引用本文： | 吴广辉,田青.关于企业产品商标命名的思考[J].长春大学学报,2006(9). |
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| 作者姓名： | 吴广辉 田青 |
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| 作者单位： | 长春大学纪检委 吉林长春130022(吴广辉)，内蒙古呼伦贝尔大学 内蒙古呼和浩特010000(田青) |
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| 摘 要： | 企业、产品、商标的名称是企业形象的外在包装,更是企业宝贵的财富,其命名亦是一种软销策略。企业、产品、商标的命名,只有在民族文化的广阔空间寻找立足点,才能更具品位,更具审美力和吸引力,才能使其在消费受众心目中的形象真正到位,才能体现其最大的功效。
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| 关 键 词： | 企业 产品 商标 命名 |
Ponder on naming of product trademarks |
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| WU Guang-hui,TIAN Qing.Ponder on naming of product trademarks[J].Journal of Changchun University,2006(9). |
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| Authors: | WU Guang-hui TIAN Qing |
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| Institution: | WU Guang-hui~1,TIAN Qing~2 |
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| Abstract: | Business,products,and trademarks names are all the external packaging of corporate image as well as a valuable business asset,whose naming is obviously a marketing strategy.Only when those is based on the broad national culture,could those be more attractive and more aesthetic to the consumers and thus demonstrates the maximum effectiveness. |
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| Keywords: | business products trademark naming |
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