| 伴随供应商促销努力的两阶段供应链回购策略 |
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| 引用本文： | 高星,张纪会.伴随供应商促销努力的两阶段供应链回购策略[J].青岛大学学报(自然科学版),2008,21(1):88-91. |
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| 作者姓名： | 高星 张纪会 |
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| 作者单位： | 青岛大学复杂性科学研究所,山东,青岛,266071 |
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| 基金项目： | 国家自然科学基金
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山东省"泰山学者"计划 |
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| 摘 要： | 以包含一个制造商和一个零售商的两层供应链为研究对象，当零售商是领导者，供应商是跟随者，并且需求和促销努力相关时，证明传统的回购契约已不能够使得供应链协调。为了解决这个问题，建立了基于促销成本共担的回购契约模型，验证能够使得供应链协调。最后通过数值例子对模型分析比较。
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| 关 键 词： | 供应链契约 回购契约 努力因素 促销成本共担 |
| 文章编号： | 1006-1037(2008)01-0088-04 |
| 修稿时间： | 2007年9月10日 |
Buy Back Policy with Supplier's Sales Effort in a Two-Stage Supply Chain |
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| GAO Xing,ZHANG Ji-hui.Buy Back Policy with Supplier''''s Sales Effort in a Two-Stage Supply Chain[J].Journal of Qingdao University(Natural Science Edition),2008,21(1):88-91. |
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| Authors: | GAO Xing ZHANG Ji-hui |
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| Institution: | (Complexity Science Institute, Qingdao University, Qingdao 266071) |
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| Abstract: | In a one-supplier-one-retailer supply chain facing stochastic sales effort dependent demand, it is proved that supply chain coordination can not be achieved by using traditional buy back contract when retailer is a leader and supplier is a follower. In order to solve this problem, buy back contract based on sales effort cost sharing is constructed. And it is testified to be a proper solution to this problem. Finally, a numerical example is given to illustrate the model and the solution process. |
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| Keywords: | supply chain contract buy back contract effort factor sales effort cost sharing |
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