| 激励消费者参与家电“以旧换新”的系统动力学仿真 |
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| 引用本文： | 马晓兰,杜晚樱,徐学峰,田艳玲.激励消费者参与家电“以旧换新”的系统动力学仿真[J].青岛大学学报(自然科学版),2011(3):82-87. |
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| 作者姓名： | 马晓兰 杜晚樱 徐学峰 田艳玲 |
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| 作者单位： | 青岛大学国际商学院;青岛大学经济学院; |
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| 基金项目： | 山东省科技发展计划项目(项目编号:2010GGX10128); 青岛市科技计划基础研究项目(项目编号:10-3-4-3-1-jch) |
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| 摘 要： | 为了促进废旧家电规范、有序的回收，运用系统动力学建立了激励消费者家电“以旧换新”的系统动力学模型，并以电视机为例，使用Vensim软件对其进行了仿真。仿真结果表明，加大对“以旧换新”的宣传费用的投入、提高“以旧换新”废旧家电价格以及提高处理工厂的拆解速率，都可以有效地提高以旧换新速率、减少非正规叫收者对旧家电的回收速率；而时间延迟则对两者速率的稳定性有重要影响。
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| 关 键 词： | 家电 以旧换新 激励策略 系统动力学仿真 |
Incentive Strategy Trade-in of Home Appliances:A System Dynamics Simulation |
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| MA Xiao-lana,DU Wan-yingb,XU Xue-fenga,TIAN Yan-linga.Incentive Strategy Trade-in of Home Appliances:A System Dynamics Simulation[J].Journal of Qingdao University(Natural Science Edition),2011(3):82-87. |
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| Authors: | MA Xiao-lana DU Wan-yingb XU Xue-fenga TIAN Yan-linga |
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| Institution: | MA Xiao-lana,DU Wan-yingb,XU Xue-fenga,TIAN Yan-linga(a.Department of Management Science and Engineering,b.College of Economics,Qingdao University,Qingdao 266071,China) |
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| Abstract: | In order to promote the standard orderly recovery of waste household appliances,a system dynamic model for incentive strategy trade-in of home appliances was established with system dynamics method.And take TV as an example to simulate the model by using Vensim software.Results show that to improve the cost of trade-in publicity,increase the price of trade-in and make the dissembling rate more effectively,the model can effectively improve the rate of trade-in and reduce the rate of recycling by informal bus... |
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| Keywords: | home appliance trade-in incentive strategy system dynamics zimulation |
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