| 电子商务环境下企业营销浅析 |
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| 引用本文： | 徐瑞朝,崔伟峰.电子商务环境下企业营销浅析[J].枣庄师专学报,2010,27(2):75-78. |
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| 作者姓名： | 徐瑞朝 崔伟峰 |
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| 作者单位： | 徐瑞朝,XU Rui-chao(商丘师范学院,计算机科学系,河南,商丘,476000);崔伟峰,CUI Wei-feng(商丘师范大学,计算机科学系,河南,商丘,476000) |
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| 摘 要： | 介绍了电子商务环境下企业常用的营销方式,并对这些营销方式的特点进行了评价,最后针对企业在实际应用中存在的问题,给出了综合规划综合营销的思路.
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| 关 键 词： | 网络营销 营销规划 企业推广 电子商务 |
Analysis Enterprise Marketing in Ecommerce Environment |
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| XU Rui-chao,CUI Wei-feng.Analysis Enterprise Marketing in Ecommerce Environment[J].Journal of Zaozhuang Teachers' College,2010,27(2):75-78. |
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| Authors: | XU Rui-chao CUI Wei-feng |
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| Institution: | XU Rui-chao1,CUI Wei-feng2(1.Department of Computer Science,Shangqiu Normal College,Shangqiu 476000,China,2.Department of Computer Science,China) |
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| Abstract: | This article introduced the common enterprise marketing methods in ecommerce environment,then reviewed all the methods,finally given the unified plan synthesis marketing mentality for answer the questions which existed in the practical marketing. |
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| Keywords: | Network Marketing Marketing Plan Enterprise Promote Ecommerce |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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