| 浅析我国少儿期刊发展的两种走势 |
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| 引用本文： | 周国清,孟昌.浅析我国少儿期刊发展的两种走势[J].武陵学刊,2008,33(1):118-121. |
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| 作者姓名： | 周国清 孟昌 |
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| 作者单位： | 湖南师范大学新闻与传播学院,湖南长沙410081 |
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| 摘 要： | 我国少儿期刊在整体上呈现出两种明显的发展走势：目标读者更加明确，但同质化倾向有待克服；市场化不可逆转，但核心竞争力有待增强。中国少儿期刊的独特地位，也决定了其竞争将日趋激烈，我们要努力克服这两种发展走势给我国少儿期刊的发展所带来的负面影响，寻求其发展的新的机遇。
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| 关 键 词： | 少儿期刊 发展走势 同质化 |
| 文章编号： | 1672-6154（2008）01-0118-04 |
| 收稿时间： | 2007-10-30 |
Two Development Trends of Juvenile Periodicals in China |
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| Authors: | ZHOU Guo - qing MENG Chang |
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| Institution: | (Journalism and Communication College, Hunan Normal University, Changsha,410081, China) |
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| Abstract: | In China, the development of juvenile periodicals generally shows two trends. One is more specification of object readers but with a tendency of resemblization which need to be avoided; another is irreversible marketization but with nucleus competitive power need to be improved. The special status of the juvenile periodicals in China determines that the competition will become more and more intensive. We should reduce the negative effect brought about by these two development trends and look for new development chances. |
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| Keywords: | juvenile periodical development trend resemblization |
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