我国注册驰名商标状况实证研究与理论思考——基于1983～2011年注册于中国的驰名商标的文献与信息分析

驰名商标是为相关公众所知晓的具有较高声誉的商标,代表了企业产品的信誉,是企业所具有的巨大的无形资产。在我国境内申请注册的驰名商标的名称、数量和类别等主要信息体现出驰名商标拥有量与地区(区域)经济发展水平之间的正相关关系。为了更好地培育自主知识产权和提高我国企业的市场竞争力,必须严格规范和适用驰名商标认定标准,杜绝驰名商标认定异化现象,并实施以创驰名商标为核心的品牌战略。在《商标法》修订之际,则应在其中明确驰名商标的概念,因为它关系到我国商标法制统一等重要问题。

Empirical Study and Theoretical Thought of Registered China Famous Brand——Data Analysis of Registered China Famous Brand from 1983 to 2011

Famous brand is the brand with high reputation and known by the public.It stands for the fame of the enterprise and is a great intangible asset of the enterprise.The data of registered China famous brand shows that the number of famous brand in a region is in a proportional relation to the economic development in that region.In order to cultivate better China’s proprietary intellectual property rights and Chinese enterprises’ competitiveness,we should regulate and use strictly famous brand standard and carry out brand strategy with establishing famous brand as its core.At the time of revising Trademark Law,we should define clearly the concept of famous brand which is closely related to China’s trademark law system.