西安市临潼区游客行为规律分析

目的总结资源主导型旅游地游客行为规律,探讨游客行为规律与旅游地产品特征的关系,为旅游地资源整合与产品深度开发提供理论基础。方法运用有关统计资料,对西安市海外客源市场构成和游客需求结构进行分析,借助抽样调查方法对国内游客的需求结构进行了调研,结合实地调研和对旅行社、旅游者访谈,对临潼旅游者的消费形态进行了剖析。结果游客的旅行以组团方式为主,多数海外游客到临潼旅游的主要需求目的是观赏历史文物古迹,游客过夜率几乎为零;国内游客消费结构多年来变化较小,游客很多行为在西安市区完成;国内外游客的旅游消费形态具有鲜明差异,国内不同地区游客消费偏好也有明显差别,游客很少参与为旅游业能够带来显著效益的购物、娱乐和餐饮等消费活动。结论游客行为规律与旅游资源产品特点存在内在联系,滞留时间短及初端游览层次成为临潼旅游发展的主要障碍。

A research on tourists' behaviors in Lintong

Aim To sum up the tourist behavior of resource-dominated destination,search the relation between the tourist behavior and the tourism product,provide the theory basis for product depth-exploiting.Methods Based on the statistical data and investigation,the structure of oversea origin market and demand of tourist are analyzed.By spot questionnaire,the demanding structure of domestic origin is investigated and the tourist consumption configuration is analyzed.Results Most tourists traveled as tour,primary purpose of oversea tourists in Lintong is to visit historic sites and cultural heredity,and they seldom stay overnight.Behavior of consumption and preference of tourists are different apparently.Consumption on purchase,recreation and lodging is seldom completed in Lintong.Conclusion Tourist behavior has inner relation with the traits of tourism product.Consumption characteristics is the obstacle to the development of tourism industry in Lintong.