| E-business环境下的特许经营便利店收益分配研究 |
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| 引用本文： | 曹悦,张江华.E-business环境下的特许经营便利店收益分配研究[J].复旦学报(自然科学版),2007,46(4):431-436. |
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| 作者姓名： | 曹悦 张江华 |
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| 作者单位： | 复旦大学,管理学院,上海,200433 |
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| 基金项目： | 国家自然科学基金重点资助项目(70432001) |
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| 摘 要： | 特许经营便利店和电子商务的结合,为供应商、特许经营便利店、网络运营商提供一种全新联盟模式,有效解决了电子商务中物流配送问题.首先设计了电子商务环境下的供应链,并在此基础上阐明了联盟对合作方的优势,最后重点研究了三种在总店和门店之间分配代销服务费的模式,比较得出相对最优的分配模式.
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| 关 键 词： | 电子商务 联盟 代销服务费 收益分配 |
| 文章编号： | 0427-7104(2007)04-0431-06 |
| 修稿时间： | 2007年6月21日 |
Research on Revenue Sharing of Franchising Store Under E-business |
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| CAO Yue,ZHANG Jiang-hua.Research on Revenue Sharing of Franchising Store Under E-business[J].Journal of Fudan University(Natural Science),2007,46(4):431-436. |
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| Authors: | CAO Yue ZHANG Jiang-hua |
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| Abstract: | The combination of franchising store and e-business is a new model of alliance among suppliers,franchising stores and operator of web.This can effectively solve the logistical problem.Firstly,a frame of the supply chain under this e-business is designed,and then it illustrates the advantages of this alliance to the three copartners within the chain,presents three kinds of sharing service fee of selling goods ordered on-line between the franchisor and franchisee.Finally,it concludes the most appropriate revenue sharing model by comparison. |
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| Keywords: | e-business alliance service fee of selling goods ordered on-line revenue sharing |
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