| 乡村旅游地的旅游形象定位策划 |
| |
| 引用本文： | 卢绍香,殷红梅.乡村旅游地的旅游形象定位策划[J].太原师范学院学报(自然科学版),2006,5(4):112-115. |
| |
| 作者姓名： | 卢绍香 殷红梅 |
| |
| 作者单位： | 贵州师范大学,地理与生物科学学院,贵州,贵阳,550001 |
| |
| 基金项目： | 贵阳市乡村旅游规划基金 |
| |
| 摘 要： | 旅游地的旅游形象是吸引旅游者的关键因子，也是决定旅游地是否可持续发展的重要因素．旅游地进行形象定位,是旅游区策划的重要组成部分．文章在论迷乡村旅游地形象概念的基础上，结合参加的课题研究所积累的信息，探索乡村旅游地旅游形象形成的基本过程，以探讨如何定位乡村旅游地的旅游形象．
|
| 关 键 词： | 乡村 旅游形象 形象定位 策划 |
| 文章编号： | 1672-2027（2006）04-0112-04 |
| 收稿时间： | 2006-10-22 |
| 修稿时间： | 2006年10月22 |
A Tourism Image Positioning Planning Rural Destination |
| |
| Lu Shaoxiang,Yin Hongmei.A Tourism Image Positioning Planning Rural Destination[J].Journal of Taiyuan Normal University:Natural Science Edition,2006,5(4):112-115. |
| |
| Authors: | Lu Shaoxiang Yin Hongmei |
| |
| Institution: | School of Geography and Biology,Guizhou Normal University,Guizhou 550001,China |
| |
| Abstract: | The image of tourism destination is a key factor to attract tourists,and it is also an important reason to decide sustainable development of rural area. The tourism image positioning is important component of rural tourism area. It is based on discussing the tourism image conception of rural destination and connect accumulative information that I took part in the research, then try to explore the foundation course of tourism image of rural destination and discuss how to plan the tourism of rural area. |
| |
| Keywords: | rural tourism image image positioning planning |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
