我国体育用品市场调查研究

通过对我国体育用品市场进行调查统计分析,指出:我国已基本形成了体育用品专业批发市场、大型商场超市体育用品专柜、体育用品专业店、体育用品专卖店以及体育用品博览会的体育用品市场体系.体育用品市场在综合市场中主要集中在工业品综合市场,在专业市场中主要集中在小商品市场.我国体育用品市场存在着明显的城乡差异和区域差异,体育用品市场主要集中在东部地区商品经济比较发达的城市,市场体系趋于完善、布局趋于合理.

An Analysis on China's Sports Goods Market

By means of survey on sports goods markets in our country, the paper concludes that sports goods market system which includes wholesale markets of sports goods, special counters for sports goods in the shopping malls, sports stores ,exclusive privilege to sports goods stores and sports goods fairs has been established. The total turnover for sports goods has reached 10 billions. The distribution of sports goods is quite different in the different regions and has differences between the rural areas and urban areas. The layout of sports goods markets tends to be rational, which centralizes in the most eastern developed cities that have more mature goods markets.