从语用观析商务英语公函的语言策略

商务英语公函是交易双方传递信息和／或情感的一种书面沟通，因此，商务英语公函的遣词造句很讲究。文章从语用学的角度，并结合大量实例分析、比较，为商务英语公函的解读和写作提供了三个视角：言语行为理论、会话含意理论、交际礼貌策略。掌握这些策略，有助于商务英语公函的撰写。语言策略好的商务英语公函，又有利于交易双方在平等互利的基础上建立和发展商务。

Language in Use in Business English Correspondence from Pragmatic Aspects

Business English correspondence is a written form of dealing with business. And transacting parties can exchange business information and friendship only by words. This paper. with pragmatic analysis, and the analysis and comparison of some examples, explores the language in use from the aspects of speech act, cooperative principle and politeness strategy. These indicate language expressions are tactful in business English writing. These strategies can be applied to establish business relations on the basis of equality and mutual benefit by the medium of business English correspondence.