| 中国经济型酒店行业竞争与策略研究 |
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| 引用本文： | 刘名俭,史秀红.中国经济型酒店行业竞争与策略研究[J].武汉科技学院学报,2011(5). |
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| 作者姓名： | 刘名俭 史秀红 |
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| 作者单位： | 湖北大学旅游发展研究院,湖北武汉,430062 |
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| 摘 要： | 中国经济型酒店历经14年的发展,已经形成以大品牌为龙头,大量中小型品牌以及区域品牌为主体的行业格局。本研究根据波特五力模型,从经济型酒店的行业竞争要素出发,明确经济型酒店的发展中的主要竞争对手,并提出了对中国经济型酒店的行业竞争策略建议。
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| 关 键 词： | 经济型酒店 竞争要素 竞争对手 竞争策略 |
The Research on Industry Competition Strategy of China Economy Hotel |
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| LIU Ming-jian,SHI Xiu-hong.The Research on Industry Competition Strategy of China Economy Hotel[J].Journal of Wuhan Institute of Science and Technology,2011(5). |
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| Authors: | LIU Ming-jian SHI Xiu-hong |
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| Institution: | LIU Ming-jian,SHI Xiu-hong(Research Center of Tourism Development,Hubei University,Wuhan Hubei 430062,China) |
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| Abstract: | Duing its 14-year development,economy hotels in China have formed their unique pattern with big brands as the leading part and large quantities of small and medium brands as its main components.Based on Boter five competitive factors model,this research takes the competitive factors of economy hotels as the point of departure,specifies the main rivals in its development and put forward some suggestions on the competitive strategies of Chinese economy hotels. |
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| Keywords: | Economy Hotel Competitive factors Competition Rivals Competitive Strategy |
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