全媒体时代如何拓展民生类栏目的广度和深度——以龙岩电视台《记者追踪》为例

目前，地市级电视台民生类栏目正受到博客、微博、微信等网络新媒体的影响，收视陷入窘境。面对冲击，要走出困境，就必须在拓展民生栏目的广度及深度方面下功夫。龙岩电视台公共频道的《记者追踪》栏目采取多媒体联动的方式扩大影响力，注意从网络上发掘新闻素材，从而提高了栏目的影响力。

Ways to Increase Breadth and Depth of Livelihood Programs in Omnimedia Era -a Case Study of Longyan TV Station

At present the programs of livelihood at the prefecture-rank TV stations have been affected by blogs, micro-blogs, micro-messages and other new networked media, whose audience ratings fall into difficult circumstances. In order to get out of this kind of difficult situation, these TV stations should face the reality and increase the breadth and depth of livelihood programs. The Reporter＇s Viewpoint at the public channel of Eongyan TV Station has adopted a linking mechanism of several media so as to expand its influence while discovering new source materials from the Internet so as to increase the influence of the program.