简论景德镇陶瓷文化在旅游开发中的应用

景德镇陶瓷文化与旅游的研究主要体现在两个方面。一是陶瓷文化界定,从陶瓷文化的物质层面与精神层面结合起来讨论;二是陶瓷文化在旅游运作中的谋划。陶瓷文化在旅游运作过程中涉及旅游城市形象塑造的研究与陶瓷文化旅游产品规划的研究。陶瓷文化旅游产品规则包括旅游瓷的艺术设计与包装、手工制瓷体验旅游、陶瓷专业研修之旅、陶瓷工业旅游等。基于上述陶瓷文化旅游产品研究,本文认为学界既要进行微观的陶瓷文化旅游产品开发的探讨,更要进行宏观的陶瓷文化旅游产品的创意方案研究,这样才能架构起陶瓷文化旅游应用研究的宏大框架,由此才能勾画出一个宏阔、完善与详尽的陶瓷文化旅游产品远景图像。

On the Application of Ceramic Culture to Tourism Development

The research into Jingdezhen ceramic culture and tourism are mainly reflected in two respects.One is the definition of ceramic culture,connecting material aspect to spiritual aspect.The other is the plan for ceramic culture in tourism operations.In the process of tourism operation,the ceramic culture relates to the study of city image shaping and the planning of ceramic cultural tourism products.While the ceramic cultural tourism products development includes the porcelain art and packaging design,handmade ceramic experience tourism,ceramic professional training trip,ceramic industrial tourism and so forth.Rested on the research into ceramic cultural tourism products,this paper deems that the academia should explore the development of micro ceramic cultural tourism product,and make researches into the innovative scheme of macro ceramic cultural tourism product.In this way,it can prop up the grand structure of researches into the application of ceramic cultural tourism,and work out a magnificent,perfect and elaborate vision image of tourism products.