| 中国名牌:经济的支撑点 |
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| 引用本文： | 童桂英.中国名牌:经济的支撑点[J].长沙理工大学学报(自然科学版),2000(2). |
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| 作者姓名： | 童桂英 |
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| 作者单位： | 湖南轻工业高等专科学校管理工程系!湖南长沙410015 |
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| 摘 要： | 我国创名牌之路任重而道远。当前创名牌的三大障碍是 :名牌数量少 ;名牌保护意识不强 ;假冒名牌泛滥。因此 ,当前要正确处理创名牌和引进外资的关系 ;把消费教育列入国民教育必修课 ;把以科技为先导作为名牌产品的底蕴 ;把内与外的完美统一作为质量控制战略 ,以及运用新闻媒体的辐射威力保护名牌。
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| 关 键 词： | 名牌 市场占有率 呼唤名牌 名牌抢注 保护名牌 引导消费 名牌底蕴 品质超群 |
Chinese Famous Brand: Economy Supporting Point |
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| TONG Gui-ying.Chinese Famous Brand: Economy Supporting Point[J].Journal of Changsha University of Science and Technology:Natural Science,2000(2). |
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| Authors: | TONG Gui-ying |
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| Abstract: | This paper interpreted the heavy tasks and dificult way in setting up famous brands.Mainly analysed the present three obstacles,limited famous brand number,weak protective consciousness and the plenty of imitation brands.Five measures aiming at these obstaeles was proposed,first correctly defining, the relationship between setting up fanmous brands and absorbing foreign capital;Second, regarding the comsumptive education as a required course of national education;third,taking science and technolony's guide as the essential of famous brand produchion;fourth,taking the perfect unity of outside and inside as the strategy of qnality controlling;fifth,utilizing the rediation and deterrent force of news medinm to protect famous brands. |
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| Keywords: | famous brornd ratio of market occupy call up famous brand register famous bromd protect famous brand guide consumption the essential of famous bromds supernomal qualt |
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