| 广告效果测定方法分析 |
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| 引用本文： | 陈劲.广告效果测定方法分析[J].长沙理工大学学报(自然科学版),2001,3(1):35-38. |
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| 作者姓名： | 陈劲 |
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| 作者单位： | 湖南轻工业高等专科学校科研校产处,湖南,长沙,410015 |
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| 摘 要： | 广告宣传对于企业产品销售的意义重大。但许多企业在重视广告宣传的同时 ,对它的投放却呈现出随意性和盲目性 ,缺乏对广告效果的研究。文章从经济效果、心理效果和社会效果三方面讨论了广告效果测定、评价的方法
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| 关 键 词： | 广告 测定 分析 |
| 文章编号： | 1009-3702(2001)01-0035-04 |
| 修稿时间： | 2000年1月10日 |
Test Method Analysis on Advertisement Effects |
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| CHENG Jin.Test Method Analysis on Advertisement Effects[J].Journal of Changsha University of Science and Technology:Natural Science,2001,3(1):35-38. |
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| Authors: | CHENG Jin |
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| Abstract: | It is well known that advertisement possesses the significance to promote product sale for every enterprise;but investments on advertisement are not so effective as whished due to lack of obvious objective and investigation on its effects.Test and evaluation methods are discussed from aspects of economic effect,psychological effect as well as social effect. |
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| Keywords: | advertisement test analysis |
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