| 大兴安岭旅游营销策略初探 |
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| 引用本文： | 刘凤文,刘艳贞,谢华,杨春晓,袁淑香,马卉,刘春起.大兴安岭旅游营销策略初探[J].科技咨询导报,2011(7):202-203. |
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| 作者姓名： | 刘凤文 刘艳贞 谢华 杨春晓 袁淑香 马卉 刘春起 |
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| 作者单位： | 大兴安岭职业学院,黑龙江大兴安岭,165000 |
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| 摘 要： | 大兴安岭的旅游资源同其他地区的旅游资源具有很大的差异性.论文详细分析了大兴安岭旅游业发展的优势,按照旅游营销的基础理论和旅游业发展目标要求,对大兴安岭旅游的形象定位、产业定位、产品定位和市场定位等营销策略进行了初步分析.
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| 关 键 词： | 旅游 大兴安岭 营销策略 |
大兴安岭旅游营销策略初探 |
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| Abstract: | The Greater Hinggan Mountains of the tourism resources with other areas of the tourism resources has many difference.This paper detailed analysis of the Greater Hinggan Mountains of tourism development advantages.According to the basic theory of tourism marketing and tourism development goal request,to the greater hinggan mountains tourism image positioning,industry positioning,product positioning and market positioning,and other marketing strategy were analyzed |
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| Keywords: | tourism The Greater Hinggan Mountains marketing strategy |
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