| 高校危机事件的网络舆论生成 |
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| 引用本文： | 王凤仙.高校危机事件的网络舆论生成[J].中州大学学报,2013(3):57-61. |
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| 作者姓名： | 王凤仙 |
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| 作者单位： | 江西理工大学文法学院,江西赣州341000 |
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| 基金项目： | 江西省教育科学“十二五”规划2011年度课题“网络环境下高校应对突发事件的危机传播能力研究”（1lYB041）;2011年教育部人文社科青年基金研究项目“基于网络舆情演变的基层政府危机管理研究”（11YJCZH061） |
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| 摘 要： | 讨论了高校危机事件网络舆论的生成环境、形成过程、萌发动力,认为新的办学生态和舆论生态使新媒体成为高校危机事件网络舆论的起点,提出网络爆料、网络围观、话题链接的动力分别在于涉事方的利益诉求、社会情绪的出口、广大民众的民生需求,并在此基础上总结高校危机事件网络舆论的特点。
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| 关 键 词： | 网络舆论 危机事件 高校管理 危机传播 舆论演变 |
On the Generating of Internet Public Opinion of College Crisis |
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| WANG Feng-xian.On the Generating of Internet Public Opinion of College Crisis[J].Journal of Zhongzhou University,2013(3):57-61. |
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| Authors: | WANG Feng-xian |
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| Institution: | WANG Feng - xian (School of Humanities and Law, Jiangxi University of Science and Technology, Jiangxi Ganzhou 341000, China) |
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| Abstract: | This paper analyzes the generating environment, process and driving force of internet public opinionon college crisis,points out that new eco of college and public opinion have formed and led to many changes, and puts forward that the driving force of internet exploding news, spectating and topic link lies in people＇ s interest de-mands, social emotion and people＇ s needs. Based on these analyses, this paper summarizes the characteristics of in- temet public opinion of college crisis. |
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| Keywords: | internet public opinion college crisis college management crisis communication evolution ofpublic opinion |
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