基于扩散理论的网上购买人口扩散模型

从动态的角度出发，将巴斯的创新扩散模型加以改进，并将其应用到网上的购买人数的扩散中，分析影响电子零售业中的网上购买人数的因素，以利于电子零售商在传统零售商的竞争中作出快速决策。

The diffusion model of the number of Internet purchase

The Bass's innovative diffusion model, which takes the time factor into consideration, is improved and applied to the diffusion problem of Internet purchasing population. The factors impacting the number of Internet purchase are analyzed. Based on the data of Internet population from 1981 to 1998, comes out the following conclusions: First, the influence of changing p-the impact of mass media on the potential Internet purchaser is greater than that of changing q-the impact of oral promulgation on the potential Internet purchaser. Second, while and q both remain unchanged, the initial Internet purchasing population N(1) has little impact on the development of Internet purchasing population N(t).