| 微信公众平台在高校中的应用研究 |
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| 引用本文： | 何云亮,张贵云,蔡德坤.微信公众平台在高校中的应用研究[J].曲靖师范学院学报,2014(3):60-62. |
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| 作者姓名： | 何云亮 张贵云 蔡德坤 |
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| 作者单位： | 曲靖师范学院物理与电子工程学院,云南曲靖655011 |
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| 摘 要： | 为了探索微信公众平台在高校中的应用,其介绍了微信公众平台的基本功能,展开了SWOT分析,随后对微信公众平台在高校宣传、教育和管理中的作用进行了论证和实践.研究表明：微信公众平台是新媒体,具有移动互联网基因,在高校信息化过程中大有可为.
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| 关 键 词： | 高校 微信公众平台 移动媒体 |
Application Research of Wechat Public Platform at Universities |
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| He Yunliang,Zhang Guiyun,Cai Dekun.Application Research of Wechat Public Platform at Universities[J].Journal of Qujing Normal College,2014(3):60-62. |
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| Authors: | He Yunliang Zhang Guiyun Cai Dekun |
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| Institution: | ( School of Physics and Electronic Engineering, Qujing Normal University, Qujing Yunnan 655011,P. R. China) |
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| Abstract: | The basic functions of Wechat public platform are introduced to study the application of wechat public platform at universities by SWOT analysis. The demonstration and practice about the role of propaganda, education and management of universities by wechat public platform are proved and practiced. The resuits show that the Wechat public platform is a kind of media with mobile Internet genes, and it will be a brilliant future in the information process of universities. |
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| Keywords: | university Wechat public platform mobile media |
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