| 丽江文化“走出去”的思考 |
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| 引用本文： | 楼艺婵.丽江文化“走出去”的思考[J].曲靖师范学院学报,2014(4):56-60. |
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| 作者姓名： | 楼艺婵 |
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| 作者单位： | 云南财经大学传媒学院,云南昆明650221 |
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| 基金项目： | 国家社科基金项目“西部少数民族文化资源富集地区文化产业集群发展研究”（12BMZ058）研究成果. |
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| 摘 要： | 丽江文化在19世纪中后期至20世纪初期就引起了海外学者与传教士的关注,20世纪晚期,伴随着旅游经济的发展,丽江成为一个重要的海外游客旅游目的地与文化输出窗口.其生产要素、需求状况、文化相关产业和支持产业表现及面向国际发展的战略与定位成为文化“走出去”的竞争优势,而服务水准与产业联动则是两个亟待加强的弱项.
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| 关 键 词： | 民族文化 丽江文化 走出去 钻石体系 |
Going-out Strategy for Lijiang Cultures |
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| Lou Yichan.Going-out Strategy for Lijiang Cultures[J].Journal of Qujing Normal College,2014(4):56-60. |
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| Authors: | Lou Yichan |
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| Institution: | Lou Yichan (School of Media, Yunnan University of Finance and Economics, Kunming Yunnan 650221, P. R. China) |
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| Abstract: | Lijiang cultures have attracted attention from scholars and preachers at home and abroad since the middle of 1800s and early of 1900s. In the late of 1900s, with the development of the tourism economy, Li- jiang has become an important destination for tour at home and abroad. The elements of production, situation of demanding, cultural industries and supporting industries and the position of development towards the international market all are the competitive advantage for the cultural going - out. The standard and the development of the industries concerned are two weak points, however. |
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| Keywords: | national culture Lijiang culture going - out diamond system |
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