| 实施品牌战略把气排球品牌做大做强--闽南地区老年人气排球项目调研与对策研究 |
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| 引用本文： | 蔡志源.实施品牌战略把气排球品牌做大做强--闽南地区老年人气排球项目调研与对策研究[J].漳州师范学院学报,2006,19(1):105-107. |
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| 作者姓名： | 蔡志源 |
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| 作者单位： | 漳州师范学院体育系,福建漳州363000 |
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| 摘 要： | 气排球是比软式排求挂能、球感更胜一筹的纯国产创新排球．本文运用调查访问法和文献资料法对闽南地区老年人气排球开展情况进行调研，表明气排球项目在闽南地区有广泛而深厚的群众基础，认为气排球是优秀的球类项目品牌，应该实施品牌战略，把老年人气排球品牌做大做强．
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| 关 键 词： | 气排球 球类品牌 品牌战略 |
| 文章编号： | 1008-7826（2006）01-0105-03 |
| 收稿时间： | 2005-11-12 |
| 修稿时间： | 2005年11月12 |
On Research and Countermeasures of Implementing the Air volleyball Project for Senior Citizens in Southern Part of Fujian |
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| CAI Zhi-yuan.On Research and Countermeasures of Implementing the Air volleyball Project for Senior Citizens in Southern Part of Fujian[J].Journal of ZhangZhou Teachers College(Natural Science),2006,19(1):105-107. |
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| Authors: | CAI Zhi-yuan |
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| Institution: | P.E.Department, Zhangzhou Teachers College, Zhangzhou, Fujian 363000, China |
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| Abstract: | Based on survey and literature materials,this paper studied the implement of the air volleyball project for senior citizens in southem part of Fujian. Indicating the broad and stable massive groundwork, the air volleyball is a homegrown ball game brand and it should be popularized, especially for senior citizens. The paper also calls for carrying out a brand strategy to popularize this ball game |
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| Keywords: | Air Volleyball brand of ball games brand strategy |
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