景点更名对旅游品牌营销影响的思考——以张家界南天一柱更名为例

旅游文化品牌塑造即通过旅游文化的主题定位和整合创新,保持当地的文脉,促进旅游经济和文化的协调发展。它不仅是旅游业可持续发展的保证,而且对旅游地和整个中华民族优秀文化的传承也有重要意义。塑造旅游文化品牌在未来旅游业的发展中具有战略意义,它不仅是一个国家和地区区域文化风采的展现,更是一个城市综合实力和整体形象的提升。

The Thinking about the Influence of Scenic Changes the Name to the Tourism Brand——A Case of Nantianyizhu in Zhangjiajie

Molding the tourism culture brand through the subject of tourism culture localization and the conformity innovation,maintained local culture line,coordinated the development of tourism economy and cultural.Not only it guaranteed the tourism sustainable development,but also it has the vital significance to the tourism and the outstanding Chinese culture inheritance.Molding tourism culture brand will has the strategic sense to tourism development in the future.Not only it will exhibit a national and the local region culture elegant,but also be synthesis strength of a city and promote the overall image.