| 季节性商品的二级供应链转运模型研究 |
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| 引用本文： | 李思诺,邵晓峰.季节性商品的二级供应链转运模型研究[J].西南民族学院学报(自然科学版),2014(2):306-311. |
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| 作者姓名： | 李思诺 邵晓峰 |
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| 作者单位： | [1]上海交通大学中美物流研究院,上海200030 [2]上海交通大学,安泰经济与管理学院上海200052 |
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| 摘 要： | 以季节性商品供应链为背景,考虑由一个生产商和二个销售商组成的二级供应链结构,研究了由生产商的定价决策和销售商的订货决策构成的动态博弈框架,分析了(1)转运(不考虑顾客转移)与(2)无转运(顾客部分转移)两种情形下供应链各成员的博弈策略.数值模拟表明:转运策略的引入,使生产商的最优期望利润和销售商的最优订货水平得到了提高;从整体上看,转运策略增加了总体供应链的最优期望利润.
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| 关 键 词： | 季节性商品供应链 转运策略 订货决策 定价决策 顾客转移率 |
Research on two-stage transshipment model in supply chain with seasonal products |
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| LI Si-nuo,SHAO Xiao-feng.Research on two-stage transshipment model in supply chain with seasonal products[J].Journal of Southwest Nationalities College(Natural Science Edition),2014(2):306-311. |
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| Authors: | LI Si-nuo SHAO Xiao-feng |
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| Institution: | 1. Sino-US Global Logistics Institute, Shanghai Jiao Tong University, Shanghai 200030, P.R.C.; 2. Aantai College of Economy and Management, Shanghai Jiao Tong University, Shanghai 200052, P.R.C.) |
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| Abstract: | This paper analyses a two-stage supply chain with seasonal products. It contains one manufacturer and two retailers to analyze the manufacturer＇s pricing decision and the retailers＇ ordering decision processes. Two dynamic game models are established, i.e. transshipment without consumers＇ switching and no transshipment with partial consumers＇ switching. Numerical analyses suggest that transshipment may increase the optimal expected profit of manufacturer and optimal order quantity of retailers, and the optimal expected profit of the whole supply chain. |
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| Keywords: | supply chain of seasonal products transshipment ordering decision pricing decision customers＇ switching rate |
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