| 电子商务从C2C到C2B2C模式的博弈分析 |
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| 引用本文： | 戴建华,陈阳升,阚凯力.电子商务从C2C到C2B2C模式的博弈分析[J].中国传媒大学学报,2011(2). |
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| 作者姓名： | 戴建华 陈阳升 阚凯力 |
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| 作者单位： | 中国传媒大学媒体管理学院;中国移动通信集团浙江有限公司宁波分公司;北京邮电大学经济管理学院; |
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| 基金项目： | 国家自然科学基金项目(71001009) |
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| 摘 要： | 在电子商务领域中,技术不是决定性因素,对交易模式的创新,也能收到良好的效益。针对C2C电子商务中的信用管理,本文提出了C2C电子商务中新的模式即C2B2C模式,从理论上推导出信用管理不完善最终会导致C2C电子商务逐渐萎缩,并促使C2B2C模式的出现。在这个模式下电子商务网站以大的买家和卖家的身份参与到交易中,同时从交易中获利。通过博弈分析可知,在该C2B2C模式下卖家会变的不再欺诈,而买家也变成信任的买家,这就从根本解决了电子商务现有信用管理的缺点。
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| 关 键 词： | 电子商务 博弈 C2C C2B2C |
A Game-Theoretic Study on C2C to C2B2C Model of E-Commerce |
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| DAI Jian-hua,CHEN Yang-sheng,KAN Kai-li.A Game-Theoretic Study on C2C to C2B2C Model of E-Commerce[J].Journal of Communication University of China Science and TEchnology,2011(2). |
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| Authors: | DAI Jian-hua CHEN Yang-sheng KAN Kai-li |
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| Institution: | DAI Jian-hua1,CHEN Yang-sheng2,KAN Kai-li3(1.Media Management School,Communication University of China,Beijing 100024,China,2.Department of Government and Enterprise,China Mobile Group Zhejiang Company Limited Ningbo Branch,Ningbo,Zhejiang,3.School of Economics and Management,Beijing University of Posts&Telecommunications,Beijing 100024) |
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| Abstract: | In e-commerce,technology is not the decisive factor,the innovation of transaction model can also get a good return.In connection with the credit management in C2C e-commerce,this paper presents C2B2C which is a new model derived from C2C,theoretically deduces that imperfect credit management of C2C will eventually lead to shrinking,and to promote the emergence of C2B2C mode.In this mode,e-commerce site takes part in the transaction as a large buyer and then a seller,while it gets profit from the transaction... |
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| Keywords: | e-commerce game C2C C2B2C |
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