软实力背景下我国武术产业发展的研究

在软实力发展背景下大力发展武术产业是时代所需,武术产业发展对我国软实力构建具有重要的意义,通过武术产业的发展能很好地将武术蕴含的文化元素输送到各个角落,影响人们的思想观和价值观,有助于我国树立勇于拼搏、自强不息的良好形象和追求和谐、共同繁荣的和平崛起的大国形象,从而提升我国的软实力地位。在软实力背景下我国武术产业在发展过程中应该体现愉悦享受、平凡真实的技击搏斗、武德精神以及美、天人合一和谐养生的文化品格。武术产业发展应围绕武术丰富的文化内涵,挖掘其能开发的文化符号,打造武术产业品牌,通过各种传媒渠道、政府扶持等途径最大范围的扩大消费群体,拓展武术产业的发展空间,充分发挥武术产业在国家软实力提升过程中的文化作用。

The Research about the Development of Wushu Industry Un- der the Background of the Soft Power

The development of Wushu Industry is the need of the era under the background of soft power,The martial arts industry development has important significance on China’s soft power construction,the martial arts cultural elements can be transported to each corner through the martial arts industry development,it can affect people’s ideology and values,it can also help China to establish a good image of the unremitting self-improvement,the Country image of the pursuit of harmony common prosperity,peace rising,So as to improve our country’s soft power status.Under the soft power our Wushu Industry should embody the cultural character:enjoyment,real fighting,Martial spirit,and beauty,harmony between man and nature,harmony healthy.The development of Wushu Industry should focus on martial arts’ rich cultural connotation,excavate its cultural symbols,then build the martial arts industry brand.At the same time we should through various media channels,government support and other ways to expand the consumer groups,expand the development space of Wushu Industry,and Make full use of thecultural role of the martial arts industry in the National Soft power’s process of ascension.