创建城市老年人健身活动项目品牌的研究

南京小拉舞是南京人民自己创编的中国健身交谊舞种，具有广泛的群众基础，蕴涵着南京本土文化特征，在南京全民健身中占有重要地位，并已成为南京城市老年社会独树一帜的高雅健身舞蹈艺术品牌。文章以南京小拉舞为例，通过文献研读，运用例证法、演绎法、逻辑分析法等，在社会学、品牌学等理论框架下对其现象进行了解读，并对城市老年人健身活动项目品牌构建的内涵、特征及其困境进行了深入分析，并对创建城市老年人健身项目品牌提出了相应具体对策。

Thought on Creating Brang of the Urban Elderly Body-building Project

NanJing XiaoLa,created a kind of fitness dance for Chinese by NanJing people themselves,has become the aging society of decorous fitness dance art brand,occupies an important position in NanJing mass fitness,It is extensive mass based.It contains NanJing local culture characteristics.Through literature study and using application,example,constructed,logic analysis and or so,paper analysis the connotation,characteristics and difficulties of the brand of mass fitness project for urban elderly.and put forward corresponding countermeasure for creating the body-building project brand of urban elderly.