| 少林寺武术无形资产的资源整合开发研究 |
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| 引用本文： | 张文元,李江.少林寺武术无形资产的资源整合开发研究[J].南京体育学院学报(自然科学版),2012,11(2):10-12. |
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| 作者姓名： | 张文元 李江 |
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| 作者单位： | 南京体育学院,江苏南京,210014 |
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| 基金项目： | 江苏省2011年度普通高校研究生科研创新计划项目 |
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| 摘 要： | 少林寺是我国武术文化的重要内容和符号,正确认识少林寺武术无形资产的市场价值并进行资源整合开发对于提高武术推广的国际化和市场化水平具有重要意义。本文通过对当前少林寺武术无形资产的内容、整合开发的意义和方式方式、以及需要规避的问题进行研究,旨在为今后武术无形资产开发提供参考,促进武术的推广和发展。
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| 关 键 词： | 少林 武术无形资产 资源整合 |
The Research on the Resources integration Development in Shaolin Martial Arts Intangible Assets |
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| ZHANG Wen-yuan,LI Jiang.The Research on the Resources integration Development in Shaolin Martial Arts Intangible Assets[J].Joournal of Nanjing Institute of Physical Education:Natural Science,2012,11(2):10-12. |
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| Authors: | ZHANG Wen-yuan LI Jiang |
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| Institution: | Nanjing Sports Institute,Nanjing 210014,China |
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| Abstract: | Shaolin Wushu is an important part and symbol of Chinese martial arts culture.A correct understanding on the market value of the intangible assets in Shaolin martial arts resource integration and development of great significance for improving the level of martial arts to promote international and marketization.In this paper,the Shaolin martial arts resources of intangible assets for the current integrated development approach,the positive effects of the problems,designed to provide a reference for future Immaterial development,and promote the promotion and development of the martial arts. |
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| Keywords: | Shaolin intangible assets in martial arts resources integration |
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