| 体育产业集聚的发展路径与提升策略 |
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| 引用本文： | 徐浩健.体育产业集聚的发展路径与提升策略[J].南京体育学院学报(自然科学版),2014(3):153-155. |
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| 作者姓名： | 徐浩健 |
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| 作者单位： | 内蒙古工业大学体育部,内蒙古呼和浩特010051 |
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| 摘 要： | 随着国家、地方政府和市场对体育产业的重视，体育产业集聚已经成为体育产业发展的重要趋势。目前主要发展路径有地域资源开发、政府主导、产业链延伸和市场主导。为进一步提升体育产业集聚发展，应该加强政府引导，培育市场主体；科学规划管理，避免发展乏力；发挥地域优势，实现特色聚集；多元产业互动，培养战略思维；实现赛事互动，重在品牌塑造等。
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| 关 键 词： | 体育产业集聚 发展路径 提升策略 |
Development Path and Promotion Strategies of the Sports Industry Agglomeration |
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| XU Hao-jian.Development Path and Promotion Strategies of the Sports Industry Agglomeration[J].Joournal of Nanjing Institute of Physical Education:Natural Science,2014(3):153-155. |
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| Authors: | XU Hao-jian |
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| Institution: | XU Hao-jian( the PE Department of Inner Mongolia University of Technology, Huhehaote 010051, China) |
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| Abstract: | With the importance of country, local government and market, the sports industry agglomeration has become an important trend. It＇s main development path is as follows：development of advantages resources, government leading, the extend of the industrial chainmarket leading. To further enhance the sports industry cluster development, We should strengthen government guidance, cultivate market subjects;scientific planning and management,to avoid the development of fatigue;play geographical advantages, realize the characteristic aggregation;multiple industrial intraction,foster strategic thinking;realize the event interaction, focusing on brand establishment etc. |
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| Keywords: | the sports industry agglomeration the path of development promotion strategies |
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