| 基于模糊评价法的景区游客满意度实证研究——以南京中山陵园风景区为例 |
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| 引用本文： | 李世玲,任黎秀,廖南,顾江卉,郭金海.基于模糊评价法的景区游客满意度实证研究——以南京中山陵园风景区为例[J].河南科学,2008,26(11). |
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| 作者姓名： | 李世玲 任黎秀 廖南 顾江卉 郭金海 |
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| 作者单位： | 1. 南京大学,国土资源与旅游学系,南京,210093
2. 南京中山陵园管理局,南京,210014 |
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| 摘 要： | 以著名的5A级景区中山陵园风景区为例,运用模糊评价法测评游客满意度,并做人口统计学特征满意度差异研究.结果显示:游客满意度不高;不同月收入、年龄、文化程度和职业的游客对部分因子的满意度以及总体印象的评价存在显著差异.
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| 关 键 词： | 模糊评价 游客满意度 中山陵园风景区 |
Study on Tourist Satisfaction in by Fuzzy Evaluation——A Case Study of Dr Sun Yat-sen's Mausoleum Scenic Area in Nanjing |
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| Li Shiling,Ren Lixiu,Liao Nan,Gu Jianghui,Guo Jinhai.Study on Tourist Satisfaction in by Fuzzy Evaluation——A Case Study of Dr Sun Yat-sen''s Mausoleum Scenic Area in Nanjing[J].Henan Science,2008,26(11). |
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| Authors: | Li Shiling Ren Lixiu Liao Nan Gu Jianghui Guo Jinhai |
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| Abstract: | Studying on a case of Dr Sun Yat-sen’s Mausoleum scenic area which is 5A-famous scenic areat,his paper evaluates tourist satisfaction base on the method of fuzzy evaluationa,nd investigate differences in satisfaction between those tourists of different demographic characteristics.The findings indicate that tourist satisfaction is not hight;here are significant differences in some factors’ satisfaction and overall impression between those tourists of different income,age,education level and occupation. |
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| Keywords: | fuzzy evaluation tourist satisfaction Dr Sun Yat-sen’s Mausoleum scenic area |
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