基于SEM的大学生旅游需求影响因素研究

为探析出影响大学生旅游需求的主次因素,并对大学生旅游需求影响因素进行深度分析.首先构建量表,然后对各变量进行探索性因子分析、验证性因子分析和独立样本T检验,构建出一个三维模型,涵盖了影响大学生旅游需求的三大方面因素,最后得出以下结论:①态度因素为首要影响因素,其次是动机因素,最后是客观因素.②态度因素和动机因素相互作用,即大学生旅游态度或动机一方的改变都会影响另一方,共同影响着大学生旅游需求.③不同性别、户籍对指标变量存在显著差异.

The Impacting Factors of University Students’ Tourism Demand

To find out the primary and secondary factors that affect college students’ travel demand,we analysed college students’ tourism demand influence factors. Firstly we build scale,analyse each variable using exploratory factor analysis,confirmatory factor analysis and independent samples T test,and build a three-dimensional model, covering the three major factors that affect college students’ travel demand. The conclusions are as follows.①Attitude is the first factor influencing factors,the second is motivation factors,the final is objective factors.②Attitude factors and motivation factors interact each other,which means that university students’ tourist motives attitude or a party change will affect the other party,commonly affect college students’ travel demand. ③Different gender,census register to variables are significant difference.