论网络时代报业的生存与发展

借助媒介分析理论,对网络时代报业的生存与发展进行了分析。网络媒体得天独厚的传播优势给传统报业的生存与发展带来了巨大挑战——读者数量递减、广告市场分流、专业人才流失等。以此为基础,进一步阐述了网络时代报业的生存和发展之路：发挥传统优势,办有内涵的纸质报纸;顺应时代要求,大力发展数字报业。

On the Survival and Development of Newspaper Industry in Cyber Time

Depending on intermediary analysis theory,the article analyses on the survival and development of newspaper industry in cyber time.The unique advantages of network bring enormous challenges on traditional newspaper industry — decreasing reader quantity,shunting advertisement marketplace and draining professionals,etc.Based on it,the writer makes a further explanation on existing and developing approaches of newspaper industry in cyber time： making use of traditional advantages to establish the newspaper connotatiom responding to the times to develop digital newspaper industry energetically.