居民低碳出行意向模型及其影响因素研究

从意识与行为之间的影响机理入手,基于计划行为理论和规范激活理论,构建居民低碳出行意向影响因素理论模型,分析了影响城市居民在通勤时使用低碳出行方式的影响因素.通过对天津居民进行252个有效样本的抽样调查,利用SPSS 19.0对调查的数据进行了层次回归分析.研究结果表明,出行态度、主观规范、知觉行为控制、后果意识以及个人规范对天津市民低碳出行意向有正向影响,而低碳意识对居民的低碳出行意向无显著影响.最后提出,优化公共交通线网和完善相关基础设施建设,增强人们的低碳意识,提高公众参与低碳出行的主动性.

A study of the factors influencing Tianjin residents' intention of low-carbon travel

Based on the Theory of Planned Behavior( TPB) and Norm Activation Theory( NAT) and taking the influencing mechanism between awareness and behavior into consideration,this study builds an integrated theoretical model for analyzing the urban residents' intention of low- carbon travel and the relevant influencing factors. A sampling survey in Tianjin is conducted and 252 valid questionnaires are obtained. SPSS19. 0 is used for the hierarchical regression analysis of the collected data. The results have showed that the attitude,subjective norms,perceived behavior control,awareness of consequences and personal norms have a positive effect on the intention of low- carbon travel. However,low- carbon awareness has no significant effect on the intention of low- carbon travel. Finally,it proposes some suggestions for enhancing their low- carbon awareness and initiative with the improvement of the public transport network and the relevant infrastructure.