广西入境旅游市场竞争态分析

以广西入境旅游市场为对象，引用旅游市场竞争态模型，采用定性定量相结合的方法，分析广西入境旅游主要客源市场与区内各城市目的地市场的竞争态。结果表明，港澳台、马来西亚、越南、日本和韩国占据着广西入境旅游客源市场的主导地位，市场发展水平不平衡；区内各城市目的地市场发展水平不合理，瘦狗市场与幼童市场数量众多，市场仍然处于开发潜力阶段；广西旅游产品结构的单一性导致了入境旅游市场的发展极易遭受不稳定因素的影响。在此基础上，提出促进广西入境旅游市场发展的对策。

The Analysis of Entry Tourism Market Competitive State of Guangxi

Taking Guangxi entry tourism market as the object and using the model of tourism market competitive state and the qualitative and quantitative methods, the paper analyzes the market competitive state of main source markets and destination markets of Guangxi entry tourism. The result indicates that Japan, Korea, Malaysia, Vietnam and the Hong Kong, Macao and Taiwan area occupy dominant position of Guangxi entry tourism market and the whole market is unbalanced. Destination markets develope unreasonably because the thin dog markets and the young boy markets are numerous, which means the whole market is still at the potential development stage. The unitarity of Guangxi tourism product structure brings about the result that the entry tourism market is extremely easy to be affected by the unstable factors. Based on these, countermeasures are proposed to promote Guangxi entry tourism market.