商品价格偏好逆转行为的案例研究

以某商用汽车为研究对象，通过问卷调查的方式，测定了该商用汽车的偏好逆转阈限价格、偏好逆转阈限及偏好逆转韦伯分数的均值和标准差，分析该商用汽车价格上涨和下降过程中价格偏好逆转现象，并探讨价格偏好逆转的不对称性。研究表明，商品价格调整应控制在价格偏好逆转阈限范围内，且在价格调整过程中应针对价格上涨和下降进行区别对待，慎重考虑调价策略。

Case study of commodity price preference reversal behavior

Taking a commercial vehicle as the study example, the preference price of reversal threshold, the preference reversal threshold as well as the mean value and standard deviation of the preference reversal Weber number were measured through question-naire survey. The price preference reversal phenomenon was analyzed during the rising and falling process of this commercial vehicle’s price. The asymmetry of price preference reversal was also studied. It is found that the adjustment of product price should be controlled within the preference reversal threshold. Differences are made between price rising and falling during the process of price adjustment. The adjustment strategy is taken into careful consideration.