| Quality Diagnosis of BtoC Website Based on Fuzzy Comprehensive Evaluation |
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| 作者姓名： | 陈梅梅 汤兵勇 程升 王臣 周莉 |
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| 作者单位： | Glorious Sun School of Business and Management, Donghua University, Shanghai 200051 |
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| 基金项目： | 东华大学校科研和教改项目 |
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| 摘 要： | IntroductionBusiness website is an online media between buyer andseller . A hi-quality website is crucial to a company for asuccessful e-business . How to diagnose the quality of thewebsite when we maintain the website ? What do we focuson sothat the quality meets the users needs ?The techniquedevelopers and maintainers of e-business companies areal ways faced with this kind of problems .The main purpose of this paper is to propose a qualitydiagnosis method for BtoC Business Website based o…
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| 关 键 词： | 电子商务 环球网 品质诊断 模糊综合评价 BtoC |
| 收稿时间： | 2005-07-21 |
Quality Diagnosis of BtoC Website Based on Fuzzy Comprehensive Evaluation |
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| CHEN Mei-mei,TANG Bing-yong,CHENG Sheng,WANG Chen,ZHOU Li.Quality Diagnosis of BtoC Website Based on Fuzzy Comprehensive Evaluation[J].Journal of Donghua University,2006,23(3):106-109. |
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| Authors: | CHEN Mei-mei TANG Bing-yong CHENG Sheng WANG Chen ZHOU Li |
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| Abstract: | A hl-quality website is crucial to a company for a successful e-business. The technique maintainers are always faced with the problem how to locate the prime factors which affect the quality of the websites. In view of the complexity and fuzziness of BtoC webslte, a quality diagnosis method based on the multl-attribute and multi-layer fuzzy comprehensive evaluation model including all the quality factors is proposed. A simple example of diagnosis on a famous domestic BtoC websites shows the specific steps of this method and proves its validity. The process of quality evaluation and diagnosis system is illustrated and the computer program of diagnosis is Oven. |
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| Keywords: | electronic business website quality diagnosis fuzzy comprehensive evaluation |
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