| AHP-Based Optimal Selection of Garment Sizes for Online Shopping |
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| 作者姓名： | 许轶超 齐洁 丁永生 |
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| 作者单位： | [1]College of Information Science and Technology, Donghua University, Shanghai 201620, China [2]Engineering Research Center of Digitixed Textile ＆ Fashion Technology, Ministry of Education, Dongh ua University, Shanghai 201620, China |
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| 基金项目： | Foundation item： The Program for New Century Excellent Talents in University from Ministry of Education of China （No. NCET -04 - 415）; the Cultivation Fund of the Key Scientific and Technical Innovation Project from Ministry of Education of China （No. 706024） ; International Science Cooperation Foundation of Shanghai, China （No. 061307041 ） |
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| 摘 要： | Garment online shopping has been accepted by more and more consumers in recent years. In online shopping, a buyer only chooses the garment size judged by his own experience without trying-on, so the selected garment may not be the fittest one for the buyer due to the variety of body＇s figures. Thus, we propose a method of optimal selection of garment sizes for online shopping based on Analytic Hierarchy Process （AHP）. The hierarchical structure model for optimal selection of garment sizes is structured and the fittest garment for a buyer is found by calculating the matching degrees between individual＇s measurements and the corresponding key-part values of ready-to-wear clothing sizes. In order to demonstrate its feasibility, we provide an example of selecting the fittest sizes of men＇s bottom. The result shows that the proposed method is useful in online clothing sales application.
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| 关 键 词： | 服装尺寸 最佳选择 服装设计 时尚 |
| 文章编号： | 1672-5220（2007）02-0222-04 |
| 修稿时间： | 2006-08-20 |
AHP-Based Optimal Selection of Garment Sizes for Online Shopping |
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| XU Yi-chao,QI Jie,DING Yong-sheng.AHP-Based Optimal Selection of Garment Sizes for Online Shopping[J].Journal of Donghua University,2007,24(2):222-225. |
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| Authors: | XU Yi-chao QI Jie DING Yong-sheng |
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| Abstract: | Garment online shopping has been accepted by more and more consumers in recent years. In online shopping, a buyer only chooses the garment size judged by his own experience without trying-on, so the selected garment may not be the fittest one for the buyer due to the variety of body's figures. Thus, we propose a method of optimal selection of garment sizes for online shopping based on Analytic Hierarchy Process (AHP). The hierarchical structure model for optimal selection of garment sizes is structured and the fittest garment for a buyer is found by calculating the matching degrees between individual's measurements and the corresponding key-part values of ready-to-wear clothing sizes. In order to demonstrate its feasibility, we provide an example of selecting the fittest sizes of men's bottom. The result shows that the proposed method is useful in online clothing sales application. |
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| Keywords: | optimal selection of garment sizes analytic hierarchy process apparel online shopping |
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