Exploring a Deep Analysis Method for Click-Stream Information from the Perspective of the Flow of Bidirectional Value of Customer Relations Based on Ricoeur's Hermeneutic Theory |
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| Authors: | WANG Su-fen CANG Ping FENG Jun-kang PAN Chen-yin |
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| Institution: | 1. Glorious Sun School of Business and Management, Donghua University, Shanghai 200051 China
2. Database Research Group, School of Computing, University of the West of Scotland, UK |
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| Abstract: | Click-streams of online shopping are the tracks/trails of interactions between a customer and a vendor.We observe that it is of great importance both in theory and practice to explore a deep analysis method for analyzing click-stream information of an individual customer in a specific transaction for understanding the bidirectional value transfer within the machine-human interaction of an online store and for its personalization.We analyze the significance,the hierarchical structure and the characteristics ... |
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| Keywords: | click-stream human-computer interaction bidirectional value transfer of customer relations Ricoeur's hermeneutic theory |
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