| Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel |
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| 作者姓名： | 赵世英 陈洁 王方华 |
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| 作者单位： | Aetna school of Management Shanghai Jiao Tong University，Aetna school of Management Shanghai Jiao Tong University，Aetna school of Management Shanghai Jiao Tong University Shanghai 200052，Shanghai 200052，Shanghai 200052 |
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| 摘 要： | Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.
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Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel |
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| ZHAO Shi-ying,CHEN Jie,WANG Fang-hua.Game Theory Study on Distributors'''' Alliance to Gain Competitive Advantage in Marketing Channel[J].Journal of Donghua University,2005,22(5). |
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| Authors: | ZHAO Shi-ying CHEN Jie WANG Fang-hua |
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| Abstract: | Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed. |
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| Keywords: | marketing channel competitive advantage strategic alliance distributor game mechanism |
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