| Abstract: | Based on risk social cognition theory and planned behavior theory, the influence factors of the public participation in the nanotechnology risk communication are analyzed,and the concept model is presented to analyze their relationships and functional mechanism. In the model,the risk communication behaviors are divided into two variables of the public opinion expression and information acquisition,and the subjective norm divided into the internal and external social networks. Then the questionnaire is designed so as to verify the proposed model and analyze their relationships. The survey data are analyzed using SMART PLS software. The validity analysis shows that the questionnaire has a high convergence and discriminant validity. In addition, the Cronbach'a coefficient of each item is more than 0. 70,which shows the questionnaire has a high credibility. Based on the statistical data analysis, relationships of the influence factors are obtained.Further,the influence path model of the public attitude,intention,self regulation and behavior control in the risk communication is established. According to the Bootstrap algorithm in SMART,the path coefficient and its explanation variance of each influence factor are obtained. The calculation results show that the explanation variance values are all bigger than 10% and the path is reliable.Based on the path model, the influence path and function relationships of the participation attitude, subjective norm and behavior control on the participation intention and behavior are obtained. This will provide theoretical and data supports for the risk management and strategy making of the public participation in nanotechnology risk communication. |
