昆明西山森林公园游憩价值评估

旅行费用法(TCM)和条件价值评估法(CVM)是被广泛应用的环境价值评估技术.本研究采用TCM与CVM相结合来评估昆明西山森林公园的游憩价值,为旅游资源和生态环境管理提供参考依据.通过实地问卷调查,随机发放问卷600份,回收有效问卷557份,采用TCM评估,统计分析得出西山森林公园游客的消费者剩余及旅行费用,两者相加得出消费者的支付意愿,即得到2010年西山森林公园的游憩价值为6.4×108元;用CVM估算该案例,对TCM的评价结果进行验证,即在调查问卷中直接询问游客到西山森林公园休闲娱乐的支付意愿,统计计算得出总的支付意愿,即得到2010年西山森林公园的游憩价值为2.9×108元,小于TCM评估值.同时,分析了受访者不同社会经济特征变量对平均支付意愿的影响,结果表明受访者的年龄、人均收入对平均支付意愿影响显著,而平均支付意愿不受受教育程度的影响.

An assessment on the recreation value of Xishan Forest Park in Kunming

Travel cost method(TCM) and contingent valuation method(CVM) are both popular evaluation methods for the assessment of environmental value.The recreation value of Xishan Forest Park in Kunming was evaluated by TCM and CVM together in our research.It will provide reference for tourism resource and environmental management to evaluate its recreation value.By TCM,600 questionnaires were issued and 557 were taken as valid questionnaires.Consumers surplus and travel costs together showed the willingness to pay(WTP) of consumer,which came from the questionnaire survey and were same as the recreation value of Xishan Forest Park in Kunming,which was 6.4×108 yuan in 2010.The recreation value of Xishan Forest Park in Kunming was also evaluated with CVM,the willingness of paying to visits came from the same questionnaire survey too,the total WTP was calculated as 2.9×108 yuan,which was the recreation value of Xishan Forest Park of Kunming in 2010 was lower than the recreation values evaluated by TCM.At the same time,by studying the correlation between average WTP and socio-economic characteristics,it was found that ages,incomes were positively correlated with average WTP,but as to the levels of peoples education,the correlation with the average WTP were not obvious.